“We decided on an EUR27 million investment plan for this year, with the money going to the expansion of our store chain and the upgrades and technology for our infrastructure and digitalization. We’ve been able to stick to the plan even amid the pandemic and the health crisis,” says Edvin Abdulachim, chief commercial officer of Altex.
The computer and electronics market benefited from the situation caused by the COVID-19 pandemic in 2020, as people spent more time at home and purchased products to make their stay more comfortable.
Altex continued to open new stores in 2020 and created more than 1,000 jobs in Romania. It had some 3,500 employees at the end of 2019, according to publicly available data.
The retailer has more than 120 stores, most of them branded as Altex, and the rest as Media Galaxy.
(English version by Loredana Fratila-Cristescu)