The largest company on this particular market is Depanero, held by eMag.
“A new company to do warranty and post-warranty repairs of electronics, home appliances and computer products has been created inside the Altex Group. The new company is called Altex Service Center S.R.L. and was created in August by taking over the servicing unit of Complet Electro Serv, which had a 14-year experience in this business,” Gabriela Popa, the chief executive officer of the company told ZF.
Altex hired Gabriela Popa this April to oversee the expansion of the group of businessman Dan Ostahie on this particular market segment. She is the former chief operating officer of Depanero, and before that had worked as head of service departments at IT&C distributors Skin Media and Scop Computers in 2006-2014.
Altex Service Center is headquartered in Bucharest but has national coverage.
“We took over the Complet Electro Serv partner network, which consisted of 40 partners. Five partners cover Bucharest, which generates about 60% of our business.”
Rival Depanero posted 16.4 million lei (EUR3.7 million) revenue last year, an increase of 71% on 2013, as well as RON4 million net loss.
(English version by Loredana Fratila-Cristescu)