The retailer posted revenue of above EUR250 million in 2013.
“So far, 2014 has been a growth year-11.7% against the same period of last year. Altex registered growth above the market rate, of 18% on the year,” stated Ostahie, without providing exact figures.
The owner of Altex group, which includes both the stores of the same name and Media Galaxy units, expects the electroIT market’s value to revolve around EUR1.5 billion this year. On the other hand, Altex targets a 10% increase this year, to around EUR280 million.
The campaign the group launched recently, a “spring” edition of Black Friday, which is set to end on May 4 with sales of EUR5 million for promoted products only, is not meant to revive demand as the market already registers a positive trend. “This is an event linked to the brand under which the retailer promotes itself (“the lowest price in Romania”)”.
The EUR1.5 million discount offered for the several hundred products included in the offer is sustained by the retailer together with the producers/suppliers participating in the campaign. The agreement was reached as Altex can generate high sales volumes, explained Ostahie.
The campaign unfolds both in the 75-“classic” store network and in the online store. In 2014, Altex bets on a 25% increase in sales operated through its own online store.
eMag, Romania’s largest online store, expects the online segment to reach a 25% share of the electroIT market in the last months of the year.
(English version by Catalina Apostoiu)