“We operated under the Arysta LifeScience brand in Romania since 2016 and then in 2019, after its takeover by UPL, we became Alta Seeds. UPL’s market share in Romania stands at 6%,” said Andreea Manolescu, country head for UPL’s plant protection arm in Romania.
The group has 60 years of research experience in plant genetics and sells chemical products. UPL has 30 employees in Romania and sells through distributors, not directly to farmers.
In 2021, UPL generated EUR22 million turnover in Romania, from EUR20.7 million in 2020.
(English version by Catalina Apostoiu)