The Romanian tablet market may increase to 480,000 units at best by the end of the year, Alin Niscov, sales manager of Visual Fan, a vendor of various computer and electronic products branded as Allview, told ZF.
“Sales will surely double or even go up 2.5 times,” Niscov added. “Allview has stabilized its market share at around 20%, as much as Samsung.”
Allview sold 48,000 tablets in 2012 and set 100,000 units as its 2013 target.
Allview also sold more than 40,000 smartphones in the first half, out of total sales of more than 500,000 smartphones on the entire market, Niscov said.
It sold most phones through retailers like Altex, Domo, Flanco, eMag, cel.ro or evomag.ro. It does not sell that many phones via mobile phone operators because its smartphones are all dual-SIM devices and only Cosmote (third leading mobile phone company in Romania) agreed to carry a subsidized Allview model.
Allview also makes tablets running Google Android operating system for Cosmote, which sells them under its own brand.
However, Allview’s target for smartphone sales this year is 100,000 units, compared with 18,000 in 2012.
Visual Fan posted EUR7.7 million revenue last year, almost four times as much as in 2011, when its revenue stood at EUR2.1 million.
(English version by Loredana Fratila-Cristescu)