Allview plans to have a smartwatch and a speaker on the market this fall that will allow users in Romania to order products or services using voice commands, by integrating AVI with platforms of retailers and service providers.
“This means if I want to buy a prosciutto pizza AVI can automatically order it and have it delivered or it can order a cab and do other everyday things to make it simpler and ensure quality of lifestyle,” said Lucian Peticila, CEO and majority owner of Visual Fan, a company that posted 306 million lei (EUR68.2 million) revenue in 2016.
Allview’s efforts to differentiate itself from the pack come after a decline in revenue in 2017, due to the lower smartphone sales on a market with cutthroat competition, where the Brasov-based company battles giants like Samsung and Huawei. Allview lost the second place on the local smartphone market to Huawei in 2017, after having traded places with it for a while.
(English version by Loredana Fratila-Cristescu)