The transaction, a first for the Romanian insurance industry, will create new development opportunities for both companies, strengthening Allianz-Tiriac’s market position and opening new prospects for Campion Broker, the flagship company of Campion Grup.
Founded in 2007 by entrepreneur Octavian Tatomirescu, Campion Broker currently ranks seventh among insurance brokerage firms in Romania and operates a nationwide distribution network of approximately 2,000 brokerage assistants. Data from Romania’s Financial Supervisory Authority (ASF) show that Campion Broker had a market share of 4.3% at end-2024, equivalent to RON693 million in intermediated insurance premiums. At present, Campion Grup is owned 51% by Octavian Tatomirescu and 49% by his son, Fabian Tatomirescu.
The transaction signed today entails only a change in shareholding within Campion Broker. Allianz-Tiriac and Campion Broker will remain two separate companies with distinct activities, insurance underwriting and insurance intermediation respectively. The Campion brand will be retained.
“(…) We will support Campion Broker’s development with financial resources and access to Allianz’s know-how, contributing to the growth of the voluntary insurance segment in Romania”, said Virgil Soncutean, Chief Executive Officer of Allianz-Tiriac Asigurari.
Campion Broker’s executive leadership will remain unchanged, with Octavian Tatomirescu continuing to serve as the company’s Chief Executive Officer. Allianz-Tiriac will invest in the development of Campion Broker, including in people, by providing access to professional development and global expertise.
“Campion Broker is strengthening its position in the insurance market through this strategic partnership with Allianz, one of the world’s largest insurance groups. This step will bring us significant resources and allow us to accelerate growth while maintaining our independence (…)”, said Octavian Tatomirescu, Chief Executive Officer of Campion Broker.
Completion of the transaction is subject to approval by the Financial Supervisory Authority (ASF) and the Competition Council. Allianz-Tiriac was advised in the transaction by law firm Schoenherr Associates, with PwC serving as its due diligence consultant. Campion Broker was advised by Draghiceanu, Bolca & Asociații and Toacse, Iavolschi.