For instance, the leader, Apple, is present domestically through partners, while Amazon, the world’s second most valuable brand, is active in Romania through services centres. The third position is held by another tech company, Microsoft.
As a matter of fact, more than half of the brands present in the ranking come from the tech sector. The second most important field by the number of brands at the top is the car one, with four names, Toyota, Mercedes, BMW and Honda.
It’s worth pointing one that all the other fields have just one name in the ranking. The trend of brand value in 2020 varies a lot. While the valuation of Amazon, the world’s largest online retailer, shows the brand is worth $291 billion, up 60%, all the car brands lost momentum.
This can be simply accounted for by e-commerce boom over the past year and half. It’s this very situation that can also account for the evolution of car brands. Out of 20 brands, just six saw increases. In 2020, though, things could change.
(English version by Catalina Apostoiu)