The company plans to invest RON15 million and hire over 100 people this year, to reach a total of 867 employees. Company officials said the biggest challenges were a significant increase in the cost of raw material and packaging and lack of adequate staff.

“Our top three investment projects this year are extending production capacity in Ploiesti, investment in our brands for the domestic market and export markets, and investments in infrastructure,” company official said.

Alka built its salty snack factory in Ploiesti in 2017, in a EU-funded greenfield investment of EUR11.5 million.

Alka opened its first factory back in 1994 in Bucharest, producing coffee. It later added snacking seeds, cakes, biscuits and crackers. Some of its products are exported to 40 markets across five continents.

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