“Two years ago I was telling ZF in an interview we wanted to get to more than 30 countries and today we achieved this goal,” Ady Hirsch CEO of the group started by the Krenzia family more than two decades ago told ZF.
Alka has customers in Europe, Middle East, Asia, Africa and New Zealand. The export driver is the Elephant brand, the international version of Toortitzi, and it also exports Home Cake (Prajitura Casei) and sells wafers and biscuits abroad, Hirsch added.
Eighteen months ago, Alka’s brands were already available in more than 20 countries, as he said at the time. Exports are just one avenue for the development of the group, whose consolidated revenue reached 155 million lei (EUR34 million) last year. The management expects double-digit growth in revenue in 2017.
(English version by Loredana Fratila-Cristescu)