Alico’s representatives refused to comment on the grounds for this request.
Sources on the insurance market said that Alico Asigurari aims to prevent any confusion with MedLife, an operator of private medical services.
Set up in 1998, Alico Asigurari Romania ranks third by premiums on the local life insurance market, behind ING Asigurari de Viata and BCR Asigurari de Viata. In 2011, the company posted profits of RON74 million (up 7.4% on 2010) and revenue from premiums of RON207 million (up 1%). In November, the insurer was bought by MetLife.
Romania’s competition watchdog in June authorized the takeover of Aviva Asigurari de Viata and Aviva Pensii ABC Asigurari by Alico Asigurari Romania, controlled by American group MetLife.
Alico Asigurari also gained indirect control over Aviva Consulting&Training SRL, wholly-owned by Aviva Asigurari de Viata. (EUR1=RON 4.4741)