“(…) Omu is the first 100% Romanian vodka and we want to take it to 200 countries,” said dr. Nawaf Salameh, chairman and founder of Alexandrion Group.
Horia Colibasanu, a renowned alpinist, is brand ambassador for Omu vodka.
In early 2024, Nawaf Salameh said he’s set the objectives for the next 10 years. He mentioned there are four spirits categories in which Alexandrion wants to secure 10% of global production: brandy, single malt, rhum and vodka.
To do this, the group reinvests 30% of profit each year.
Alexandrion has more than 100 companies throughout the world, 30 of which in Romania. Operations are managed via business hubs in the US (covering even Canada and territories in the region), Brazil (Latin America), Dubai – UAE (also covering India and the Africa and Middle Eastern countries), United Kingdom and Japan and Singapore.
(English version by Catalina Apostoiu)