“We have three development avenues over the coming period: consolidating the current portfolio, creating new brands, because there are segments we see potential on and the third is further acquisitions. We will mostly likely see one or two more acquisitions on the Romanian market by yearend that will broaden our horizons,” said Razvan Vasile, chief commercial officer of Alexandrion Romania, on ZF Live.
The first talks between Alexandrion and Halewood started in Scotland three years ago, with due diligence and analysis process conducted in the past year to reach an agreement. Both parties being family businesses helped in the negotiation process.
Halewood’s operation in Romania is not Alexandrion Group’s only acquisition. The group, which has an extensive product portfolio that includes spirits, water, tonics, coffee and chocolate, last year entered the hotel business when it bought the New Montana Hotel in the mountain resort of Sinaia last year.
“Integration of Halewood will be a complex process that will take resources, time and personnel. All the businesses we took over have benefited from constant investment and we have never sold anything. We always look at opportunities, trends and entering the wine business was to be expected.”
(English version by Loredana Fratila-Cristescu)