In early summer, the group also entered the gin market with Kingsbury London Dry Gin and its representatives mentioned they had another 10 new products in the pipeline, with total investments amounting to several million euros.
“(…) There is a trend among consumers regarding flavored drink consumptions and Alexandrion Flavor Collection is our way of responding to contemporary consumers’ needs,” said Simona Popescu, marketing manager for Romania at Alexandrion Group.
She chose not to provide any figures related to investments in new products. Previously, the group’s representatives said it took investments of at least several hundred thousand euros to launch a new product on the market.
At present, the products are found in Romania and will reach Greece and Cyrus in the near future and will be subsequently exported to all the over 50 countries the group exports its other products to.
(English version by Catalina Apostoiu)