The Group has recently signed two new strategic partnerships: with Hanuman Spirits, the official distributor for Estonia and Lithuania, and with Stan Central Sourcing, the exclusive partner for Latvia. The two distribution companies will have exclusive rights to import and distribute selected spirits from Alexandrion Group’s portfolio, including Carpathian Single Malt Whisky (Cognac Cask Finish, Feteasca Neagra Cask Finish & Peated Cask Finish), the first single malt whisky produced in Romania.
“The Baltic countries are ready for a new standard in the world of premium beverages, and Alexandrion Group is here to meet those expectations. We carefully planned the expansion of our distribution network in this region, responding to growing consumer demand for drinks that uniquely blend tradition and innovation. Together with our two partners, we will not only deliver superior quality products but also create authentic, memorable experiences,” said Antonio Salameh, Chairman of Alexandrion Group.
The agreements are part of Alexandrion Group’s ampler expansion strategy targeting selective and long-term collaborations in key European markets.
“We are entering the Baltic markets with partners who understand both the local specifics and the demands of the premium segment. Hanuman Spirits and Stan Central Sourcing have the expertise and infrastructure needed to make our brands benchmarks for quality in Estonia, Lithuania, and Latvia,” said Tomas Merlik, Commercial & Marketing Director Europe, Alexandrion Group.
Alexandrion Saber Distilleries 1789 is one of the largest manufacturing and bottling centers in Southeastern Europe. Alexandrion Group also has vineyards and wine production facilities in Romania, located in the region of Dealu Mare. The Rhein & CIE 1892 wine cellars located in Azuga have been producing the oldest sparkling wine in Romania, called Rhein Extra, for over a century. Alexandrion Group is headquartered in Romania and has an extensive global distribution network coordinated through business hubs opened in the US, Brazil, Dubai and Cyprus.