British group Halewood decided to sell its Romanian operations in order to focus on the spirits portfolio, according to existing data. The transaction is pending approval by Romania’s Competition Council.
Alexandrion Group began last year to develop its portfolio and produce whisky single malt, becoming the first company on the Romanian market to produce this type of whisky. Alexandrion Group is already present on the whisky market with imported brands Glenfiddich and Grant’s.
The company also plans to build a distillery in New York. In New York, Alexandrion will manufacture gin, rum, whiskey and other spirits for the American market and will import Romanian products such as Saber Alexandrion and Brancoveanu Alexandrion, said Salameh.
The company’s portfolio includes own brands such Alexandrion (brandy), Brancoveanu (vinars), Alexander (vodka) and Saber (traditional beverages – cherry brandy, blueberry brandy etc.), as well as imported brands such as Glenfiddich, Grant’s (whisky), Carpano (vermouth), Piper-Heidsieck (champagne) or Bellman’s (gin).
Alexandrion Group registers annual sales of EUR33 million.
Halewood Group is operated in Romania through various several companies.