Alexandrion Group becomes, thus, the exclusive distributor of Chopin vodka in Romania.
“Between January-July 2022 the vodka market in Romania increased by 0.7% in volume and 5.9% in value versus last year, according to Nielsen. We see this premiumisation trend continuing as Romanian consumers explore the vodka and cocktail categories, increasing their repertoires and drinking occasions accordingly. We are excited to bring “Chopin vodka” into our portfolio and we thank our partners for their trust” said Rob Curteis, Global Chief Marketing Officer, Alexandrion Group.
Chopin is produced only from natural ingredients, without artificial flavouring, through a production process that takes a minimum of six months until bottling. Chopin vodka is available on the Romanian market in three versions: Chopin Core Range (Potato, Rye and Wheat), Chopin Blended (Gold and Indigo) and the luxury edition Chopin Family Reserve. Chopin vodka can also be consumed by those who are gluten intolerant, as this is a gluten free product.
The Chopin Core Range includes three varieties: Potato, Rye and Wheat. Chopin Potato, which has of course potatoes as the main ingredient, is the most globally awarded vodka from this category, partly due to the fact that the raw material was not treated with pesticides or chemicals.
The Chopin Blended collection includes two varieties. Chopin Blended Vodka “Gold” which is made from a mix of potato and wheat, offers a creamy, delicate texture with sweet aromas. Chopin Blended Vodka “Indigo” has three basic ingredients: potato, rye and wheat, a mix that ensures a creamy texture and a sweet taste with hints of spice.
The signature version – Chopin Family Reserve – is made of new potatoes, water and yeast and the production process up until bottling takes two years. This vodka, presented in a spectacular bottle, also goes well in combinations with Martini cocktails and signature cocktails.