The company has committed to invest RON245.8 million (about EUR50 million) in a soft drinks production facility, and 70% of this investment is covered by state aid from the Economy Ministry.
“The main construction (production facility) is 70% completed, and the ordered equipment will be installed by June 2025, when we will also start technological tests. The investment will certainly be finalized within the timeframe set in the business plan (…),” Alex Melcovich BH SRL representatives told ZF.
Alex Melcovich BH in Neamt County, a company with RON3.7 million revenue, is held by Alexandru Melcovich, who also owns 50% of Merlins Beverages. Ruxandra Melcovich is the other partner of Merlins Beverages, a company with RON94.8 million (more than EUR 20 million) revenue in 2023, which entered a soft drinks market where the leaders are two giants – Coca-Cola HBC and PepsiCo.
Merlins Beverages, however, initially bet on vitamin water and later expanded its product range. Today, the group has a portfolio of 39 products in several categories and under several brands, including Vitamin Aqua, Pop Cola and Merlin Lemonade, according to the latest data available.
(English version by Loredana Fratila-Cristescu)