The project of cacao-flavored Zuzu milk with authentic Rum taste (Rom brand) has been prepared for more than half a year, the recipe being created with the contribution of Albalact and Kandia Dulce’s experts.
“It is a common initiative of companies Albalact and Kandia Dulce, which was born out of the desire to bring together two Romanian brands,“ Celina Condorovici, senior brand manager with Zuzu told ZF. It is the first time when two Romanian brands partner up and put their names on the same product.
According to the latest data, the flavored milk accounts for 1%-2% of the total milk market.
Zuzu was the best-selling milk brand by volume in Romania between January to April 2015, according to market research company A.C. Nielsen. On the other hand, Rom is the best-selling brand in the chocolate-bar category, with annual sales of 50 million pieces. Rom has a market share of 20% by volume in January to May 2015, according to AC Nielsen.
Albalact, owned by Ciurtin family, posted revenue of 475 million lei in 2014, ranking better than Danone (the largest yogurt producer) or FrieslandCampina, with local brand Napolact.
Kandia, indirectly owned by Austrian family Meinl, posted revenue of RON183 million in 2014.
(English version by Manuela Panescu)