“Launched at the beginning of 2024, AD/01 is the newest operational brand of Ahold Delhaize Group,” the group said in a report.

It was developed to innovate and improve customer experience in Europe. Betting on latest technologies, this tech studio plays a key role when it comes to digital activity, technology and data of Ahold Delhaize, the group added.

The studio is located in Bucharest, but works for the European operations of the Group, which is also present in Belgium, Netherlands, Greece and Serbia besides Romania. 

AD/01’s teams in Bucharest will be working on web development projects and applications, as well as on strategic e-commerce, infra, data, loyalty, core retail projects and more, according to the initial announcement.

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(English version by Loredana Fratila-Cristescu)