Euromedic Romania, a private healthcare services provider that manages ten medical imaging centers countrywide, was recently rebranded as Affidea.
Affidea is registered in the Netherlands and operates in 14 European states, where it rebranded all its Euromedic units.
In 2014, the company reported a turnover of RON55.6 million, according to Finance Ministry data.
“This partnership is the first step in the direction of expanding on the local market under our new brand, Affidea, which will continue throughout 2015,“ said Radu Gorduza-Lupu, country manager with Affidea Romania.
The partnership with Affidea is a first for Regina Maria in the imaging diagnosis sector.
Regina Maria posted revenues of EUR55 million in 2014, up 19% from 2013, and targets EUR67 million revenues in 2015.
Regina Maria currently employs 3,000 people, 1,200 of whom are medics. The company’s competitors are MedLife, Sanador, Gral Medical, Polisano or Medicover.
Romanian private medical services market totals EUR600 million.
(English version by Manuela Panescu)