The business has thus reached four physical stores, with three in Romania, in Bucharest, Cluj-Napoca and Timisoara.

Adina Foldager, Adinish co-founder, plans to expand the business to other Romania cities.

Last year, Adinish Trading, the company that controls the business, posted RON20.9 million revenues, up 65% from 2023.

(English version by Catalina Apostoiu)