Adinish in 2021 opened its first franchise in Cluj, after the Bucharest showroom.
“This year, we opened the first Adinish showroom in a franchise system in Cluj-Napoca. Adinish franchise is not a standard one, but a business model we conceived,” says Adina Foldager, Adinish founder.
In 2021, the company boosted its headcount with a view to international expansion, with the first stop being the market of Hungary. Investments stand at over EUR100,000. They come with expectations for higher turnover in 2021. “We hope to end the year with the figure budgeted in late 2020, namely EUR1.5 million. We plan for a 50% increase from 2020. However, in the wake of investment, but also on the rising fixed and variable costs, we expect this year’s profit to be lower than in 2020”.
Beyond 2021, Adinish plans envisage further growth. “For 2022, we plan to open Adinish showrooms in Timisoara, Iasi, Brasov and Constanta in a franchise system. Kishinev is also a city of interest for us,” says Adina Foldager.
(English version by Catalina Apostoiu)