„We want to open a store in Timisoara and one in Iasi. In Timisoara, we’ve found the right space and we should open officially in mid-March. In Iasi we are seeking a space, but it’s not easy. We are not seeking classic commercial spaces, but we’d prefer a villa, just like in Bucharest,” says Adina Foldager, Adinish founder.

Investments per showroom revolve around EUR60,000.

At present, Adinish has around 60 brands in its portfolio and the number of products listed in stores and online totals 8,000.

Adinish Trading in 2021 posted turnover worth around RON7 million (EUR1.4 million), up 49%. In 2022, Adina Foldager said the business climbed to EUR1.8 million, targeting EUR2.5 million for 2023.

The entrepreneur also wants to open a store in Hungary.

(English version by Catalina Apostoiu)