The store on the Lipscani Street opened in 2011, following a EUR720,000 investment, EUR420,000 of which used to quakeproof the building. The remaining EUR300,000 went to the actual store inaugurated by a franchisee of Adidas at the time.
Adidas has stores in several cities in the country, some of them directly operated and others run by franchisees. One of the franchisees, according to the latest available data, is Global Eye, which also owns the Burberry store on Calea Victoriei, and has telecom and real estate investments. The group was the holder of the franchise for the store in Bucharest’s Old Town at the time of its inauguration.
At the time of the opening, Adidas officials said that pedestrian-only areas had become major shopping and leisure destinations in most European capitals so there was no reason Bucharest’s Old Town would be any different.
Sporting goods retailer Adidas ended 2016 with 104.5 million lei (EUR22 million) revenue, according to the latest officially available data, 26% higher than in 2015. (EUR1=RON4.6655)
(English version by Loredana Fratila-Cristescu)