“Romania, for instance, is for Renault a success story and everybody is talking today about this success story,” stated Picheral.
In Romania, Accor operates seven hotels through its Polish partner Orbis, but their number is likely to rise to 10-12 units in the following years.
We do not want to be just a player on this market, we want to be number one and I believe this will happen in five years. Now is the time for us to invest in Romania, said Picheral.
In 2014, Accor brought Mercure brand on the Romanian market by opening a hotel in Bucharest. Beside Mercure brand, Accor chain has another six hotels, namely Pullman (World Trade Center), Novotel and four Ibis units, controlled by Romanian businessman Radu Enache.
(English version by Catalina Apostoiu)