Moreover, Accor will in the next three years add another 18 hotels on the local market.
In the region, Romania is the third major country for Accor. The local market boasts a high growth potential and the hotel market has been highly dynamic in recent years.
“Before COVID, we used to work mainly with local entrepreneurs seeking to diversify their business or owners of existing hotels. Now, large investment funds, family offices, major real estate developers are entering the market,” says Catalina Toma, Accor development director for Romania, Bulgaria and Moldova.
(English version by Catalina Apostoiu)