Accor agreed with Sarieddine family, which owns Bucharest Unirii Square hotel, the former DoubleTree by Hilton, to reopen the hotel under the brand part of Accor portfolio.
This is the first Handwritten Collection project of Southeastern Europe. The brand was launched in 2023. The hotel group has another 15 projects underway in 2025 in countries such as Italy, Albania, Greece, France, the Netherlands, Mexico and others.
(English version by Catalina Apostoiu)