It also plans to develop partnerships with local distributors in the countries where online sales are already operated, such as France, Spain, Italy and the Benelux.
“Despite the ongoing climate of uncertainty globally amid the pandemic, our foreign sales figures were excellent in the first half of this year and we have all the reasons to expect similar results in the second half of this year. We see significant growth potential for exports and we plan to continue our foreign expansion strategy and growth on the markets we are already present on in the coming years”, says George Barbu, ABN Systems International CEO.
According to the company’s estimates, total sales of its own brand, both in Romania and abroad, will come to RON25-28 million (EUR5-5.6 million) in 2021. Last year, Tellur sales amounted to RON19.51 million (EUR3.94 million).
The company plans to list on the Bucharest Stock Exchange by yearend to fund its accelerated expansion abroad and strengthen its domestic position by accessing some new business niches.
(English version by Catalina Apostoiu)