“The mobile application alone generates approximately 50% of the sales, but together with the web application for mobile devices, we reach 70%,“ said Sebastian Gherman, Head of Fashion Days Mobile Development.
Gherman added that mobile sales can even reach 80% of the total sales in the weekends.
Fashion Days launched the first application for mobile devices in 2013, initially available only for Apple iOS system. The mobile application is currently available for Android devices as well, and has nearly 100,000 active users per month.
Thus, Fashion Days is probably the local retailer with the highest revenues coming from the mobile application.