“Mobile penetration increased 17%. Mobile application use is on the rise with technologies such as 4G and 4G+. Cosmote has had a growth of 150% thanks to unlimited mobile data traffic offers,” Voicu said Wednesday at the ZF Mobilio ’14 conference.
Adrian Floarea, commercial manager of certSIGN, said mobile devices will soon come to be used as wallets and ID, adding security is a hot topic. The market is starting to consume more and more mobile internet, which has a direct effect on the development of mobile applications, he said.
Valentin Stefan, business development manager of Vodafone Romania, said mobile operators and banks are currently fighting a fierce battle to gain market share on the mobile payment segment.
“Mobile phones will be used as payment instruments. We are here because of excessive fragmentation as operators make efforts to position themselves as best they can to gain a bigger chunk of the mobile payment market. There’s a positioning battle going on for quite some time now and no winner has emerged yet. However, this is to the detriment of consumers since the product could have reached them earlier,” said Stefan.