Between January and March 2022, the company’s operating income grew by 56% from the same period in 2021, reaching RON9.1 million. The increase was due to a 53% surge in turnover to RON8.4 million. The income from tangible and intangible fixed assets production doubled, reaching RON711,000.
In terms of revenue by product type, affiliate marketing contributed almost entirely to the company’s turnover. The product increased by 52% to RON8.3 million amid a 36% increase in unique users of the platform. The influencer marketing product increased by 246% in the first quarter of 2022 compared to the first quarter of 2021, achieving revenues of RON54 thousand. Operating income (income minus commissions for the affiliates) increased by 38%, reaching RON2.1 million in the first quarter of 2022 compared to RON1.5 million in the first quarter of 2021.
In the first quarter of 2022, the company’s revenues generated by customers in Romania increased by 49% and revenues generated by external customers by 78%. This increase is driven by the investments and optimizations in the platform and in the internal processes carried out in 2021 and in the first quarter of 2022, which will continue in the next period. In addition, the new Big Bear award system of the 2Performant platform, on which the company focused in 2021 and will continue to develop this year, has already started to bring results and will contribute more and more to the financial results in the following years.
In terms of user-generated results, in Q1 2022, 2Performant registered 11,926 unique users within its own platform, an increase of 36% compared to the same period last year. The nearly 12,000 users sent 20.8 million clicks to 2Performant online stores, which resulted in a total of 408,000 online sales, valued at EUR20.6 million, excluding VAT, and generated commissions of EUR1.38 million, up 52% compared to the first quarter of 2021.
2Performant, listed on the AeRO market of the Bucharest Stock Exchange, is a Romanian technology company specialized in e-commerce (electronic commerce) and digital marketing.