Its operating revenue grew 18% on the year to RON11.5 million and its expenses grew 32% on the year to RON12.6 million in the first half of 2021. Of this amount, personnel expenses stood at RON2.2 million, 68% higher than in the first six months of 2020, due to an increase in the number of employees in the second half of 2020 and the first half of 2021.
Consequently, the company ended the first six months of 2021 with a loss of RON1.2 million, compared to a profit of RON148,000 in the same period in 2020.
The affiliate marketing contributed RON10.7 million to the turnover in January-June 2021, up 18% on the year, while influencer marketing contributed RON82,000, down 51% from the first half of 2020.
“In the first six months of this year, 739 online stores collaborated through the 2Performant platform with 6,563 affiliates who sent 29.8 million clicks in over 62,000 cost-per-sale collaboration relationships, the most effective model of payment existing today in marketing. Of these, 16,550 connections produced 546,000 online sales, an increase of 12.21% compared to H1 2020, and the value of these sales reached 27.4 million euros without VAT, + 20.46% compared to the same period of last year. These results led to an increase in turnover by 17%, which reached almost 10.8 million lei, and operating income by 23% compared to the same period last year, amounting to 2.4 million lei. Moreover, it has been the best six months so far for 2Performant in terms of revenue – considering that traditionally the 4th quarter of the year, when Black Friday takes place, is by far the most important in the eCommerce business and in our activity”, said Dorin Boerescu, CEO of 2Performant.
Boerescu believes the financial results in the next six months will help achieve the business plan announced for 2021, respectively, a nearly 25% increase in turnover.
Boerescu also said: “The investments planned for growth and the development of all budgeted projects materialized from a financial point of view in a loss of 1.15 million lei, assumed since the budget presented last year when the company was listed. These figures are in line with our forecast for this semester, in a year in which we set out to grow by 26% and budgeted a loss, in the context of the investments we make. We are confident that through the results for the first six months and those we expect in the second part of the year, the most important in our income, we will achieve our goals for 2021”.
2Performant has a stock market capitalization of RON33 million, after its shares have decreased by 28% on the stock exchange over the last six months.
The company is 38.7% held by Dorin Boerescu, 10% owned by Radu Ioan Spineanu, and the remaining shares are distributed among other shareholders.