2Performant ended 2020 with a turnover of RON20.28 million, up 31% from 2019.
Dorin Boerescu, CEO and Chairman of the Board of Directors of 2Performant, said Romania is one of the markets with the highest growth rates in the online commerce and 2Performant will continue to capitalize on this trend through increases of over 20% on the local market in 2021 and the coming years.
The company also expects an annual increase of 65% in revenue from external markets, starting 2021, so that they will account for 30% of its revenue at the end of 2025.
In 2020, 2Performant brokered over 1 million sales for the almost 800 online stores on the platform, in the amount of over EUR50 million.
The company has decided to grant free shares to its shareholders, namely, four free shares to one share owned, through a share capital increase by a maximum RON495,970.
“The free shares will be granted after the completion of the share capital increase operation via cash contribution, so that investors participating in the share capital increase will also benefit from free shares”, according to company representatives.
2Performant’s 2021 investment budget, approved by its shareholders, targets three major business initiatives. The first investment targets the development of strategic partnerships with leading players in the online commerce and affiliate marketing, such as affiliation networks and regional, European and global brands, with great traction in the online commerce.
Secondly, 2Performant carries out a series of growth projects on the markets in Romania and Bulgaria through the affiliate marketing product. The projects are aimed at increasing the volume of sales generated by the existing users of the 2Performant.com platform, and attracting new users. These projects will contribute to sustaining an estimated growth rate of over 20% in revenue on the Romanian market, in 2021 and the coming years. The capital allocated from the share capital increase for this development objective is RON1.5 million.
The third investment objective targets the allocation of RON1.5 million for a project aimed at developing a new way of assigning conversions from the 2Performant.com platform. The decision was made against the backdrop of an announcement made by browsers, which will intensify restrictions regarding cookies, a key element in assigning sales achieved by 2Performant affiliates for online stores.
2Performant shareholders have also approved the company’s option to issue bonds worth up to RON15 million during the 2021-2022 period. This way, the company will be able to profit from the acquisition opportunities on the markets in which it operates.
2Performant shareholders have also approved the stock options program for the company’s team, a program to be carried out in the next two years and which is conditioned by achieving some performance indicators.