To supervise operations on the Irish market, the company appointed Manus Ó Dálaigh country manager. With 15 years of experience in marketing, sales, and e-commerce in Europe and the US, he has contributed to growth projects for online companies, including the allocation of more than EUR5 million in capital for e-commerce businesses. He is currently pursuing a master’s degree focused on the use of artificial intelligence in business.
Ireland is a market with high adoption of online commerce, where approximately 96% of consumers have made at least one online purchase in the last year, compared with about 60% in Romania. This high level of digitization provides significant opportunities for expanding the affiliate marketing model, the company says.
(English version by Loredana Fratila-Cristescu)