The net profit, too, increased by 18% to RON8.4 million, so the net profit margin stands at more than 25%, according to ZF’s calculations based publicly available data.
The Louis Vuitton store has become a benchmark of the local luxury market since it was not influenced by the financial crisis that hurt both the local economy and the overall luxury market. The French-held brand arrived Romania directly, while most rivals such as Dolce & Gabbana and Gucci entered the market via franchisees.
Louis Vuitton opened its 130 square meter store in the shopping gallery of the JW Marriott Hotel in 2008, following an over EUR1 million investment. The store sells bags, shoes and accessories, as it has since the beginning. (EUR1=RON4.6611)
(English version by Loredana Fratila-Cristescu)