Therefore 2016 was the French brand’s best year in Romania, when its net profit margin stood at 25%.
Louis Vuitton entered Romania in June 2008, when it opened a 130 square meter store in the gallery of the five-star JW Marriott Hotel, following a more than EUR1 million investment. It sells bags, shoes and accessories, as has been doing since the beginning.
Louis Vuitton bags start at several hundred euros and may go to as much as EUR20,000 if part of a limited edition or made to order, but such products are not available in Romania, ZF has found.
The trend of the revenue shows the brand has gained the loyalty of its customers in Romania, whose number is limited. There are not that many people in this country who earn more than EUR2,000 per month. (EUR1=RON4.5661)
(English version by Loredana Fratila-Cristescu)